TDN Print
& Online Readership Demographics
Effective January 1, 2003
Average Readership Mon-Fri 181,000
[Rounded-down to nearest 100]
|
Heading
|
Descriptor
|
Amount
|
Percentage
|
|
|
|
|
| Gender |
Male
Female |
85,000
82,000 |
51%
49% |
|
|
|
|
| Age |
18-24
25-34
35-44
45-54
55-64
64 or older |
23,000
27,000
39,000
32,000
20,000
26,000 |
14%
16%
23%
19%
12%
15% |
|
|
|
|
| Race |
White
African American
Asian
Hispanic
Native American |
148,000
7,000
5,000
30,000
8,000 |
89%
3%
4%
18%
5% |
|
|
|
|
| Education |
Graduate Degree
College Graduate
Some College
High School Graduate
Less than High School
Tech School |
46,000
22,000
110,000
44,000
13,000
48,000 |
28%
13%
66%
26%
8%
29% |
|
|
|
|
| Income |
$100,000 or more
$75, 000 - $99, 999
$50, 000 - $74, 999
$35, 000 - $49, 999
$30, 000 - $34, 999
$25, 000 - $34, 999
$15, 000 - $24, 999
Less than - $15,000 |
17,080
24,000
30,000
32,000
15,000
28,000
22,000
14,000 |
10%
14%
18%
19%
9%
17%
13%
8% |
|
|
|
|
| Occupation |
Executives, Prof
Sales, Support
Rancher, Seasonal |
46,000
36,000
32,000 |
28%
22%
19% |
Contact the Advertising
Dept.
|
