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TOWER DISTRICT
NEWS
& TOWER2000 MASTHEAD
Library of Congress ISSN 1528-7947
An Online/Print Network-Accessed Serial News Service
News & Business Editor: Tom Hobbs, MS
Managing Editor: Amy Williams
Events Editor: Linda Martin Andrews
Film Editor: Sally Peckinpah
Art Editor: Edward Davidian
Theatre Editor: Eve Scheinkoph
Cyber Editor: Tracie Brown
Address Correspondence to: TDN
News Editor's Desk
The Tower District News is the original City Business
Licensee for this newspaper and Tower 2000 News in the City and
County of Fresno California, since 1992.
Web Portal Design Corp., a California Corporation
501(c)(3) registered the Tower District News with the Library of
Congress and holds the original Business License for the The Tower
District News and Tower 2000 News and has duly and timely complied
with Fresno County Superior Court Rules by causing a Public Notice
of same to be placed in an accredited local newspaper in the City
and County of Fresno, California, periodically as required since
1986.
The minimum monthly press run of the Tower District
News is 30,000 being distributed via online news stand and direct
mail.
The entire contents of Tower District News & Tower
2000 is copyrighted and trademarked. No copying, republication,
transmission, or duplication of the Tower District News is permitted
without written permission from the Tower District News Corporate
Legal Division.
Web Portal Design Corp. was the first to invest
the R&D necessary to explore extensive use of Banner ads on the
Tower 2000 News Web site. The TDN & T2000 Banner ad metering
system sees each page requested by a user. This specifically includes
the requests for all graphic images that are used to make up a page
in a browser, including any and all banner ads. Working with Web
Portal Design Corp. technology, Tower District News and Tower2000
identifies all of our sponsors' Banner ads being viewed by the visitors
and regular readers. This permits the TDN & T2000 editors to
then report the actual and potential reach of each Banner Ad impression.
Comprehensive tracking of advertising requires
useful and reliable information. Web Portal Design Corp. uses intelligent
agents to surf and record which banner ads are active and in what
rotation. This provides far more precision in describing which ads
are being carried by which of the multiple sites where they are
deployed. Each Banner ad is carefully categorized and coded by brand,
and advertising strategy. To this inventory information is added
page-level traffic data in order to make estimates of the number
of impressions each banner ad has experienced.
The Tower District News & Tower2000 is published
daily and available at news stands online at [http://www.towerdistrictnews.com].
Arbitron rates the Fresno, CA audience at 629,000 age 12 and over.
The following research links provide more information
on this week's overall media market share:
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