Advertising Rates

Banner Advertisement with Hyperlink

     Place a banner display ad on one or more of the Tower District News Online's featured pages. Your ad will include a hyperlink direct to your World Wide Web page. You will have the flexibility to update your message frequently, allowing you to respond quickly to changes in your business.
     Advertising will be available for your customers to view 24 hours per day, 7 days a week. Your business will be listed in The Tower 2000 News Online Sponsor's Index.
     Trying to decide if you could increase sales by advertising on a Tower District News Web site? With a TDN Web site you can get a handle on your competitor's Web Site usage?
     The Tower District News NetRatings' Audience Measurement Service provides sponsors with the specific information they need to make informed decisions.
     Not only do you see comprehensive audience activity across all Web sites where yor Banner ad is deployed, but Tower District News is the only Web site service that features detailed ad banner reporting for use in competitive research, post-buy and creative
     Ease of use, and flexibility are built into the reporting interface, allowing extensive drill-downs and custom queries on-the-fly. With weekly and monthly reporting, this syndicated information service is delivered online so that you always have access to the most up-to-date information possible.
     What Banner Ads on which sites best reach my target market? What is my most efficient Banner Ad buy? Where are my competitors advertising? What is the creative content of their Banner ads? What audience are they reaching and how effectively? Who is your Tower District News Web site reaching? How does your Tower District News Web site audience compare to your competitors?
     Where are you going to go to find out? Tower District News has the answer you are looking for! Contact the TDN Advertising Dept.

Banner Advertisement with Web Site Package

     For business advertisers who need a Web site to display their marketing message, we have a firecracker offer. When you purchase a 2,000 impression Run of Site Banner Ad on TDN, we'll design and host your business Web site for $50 per month and waive normal setup fees!
     Link your Banner Ad directly to your site on Tower District News, communicate with your customers through a TowerDistrictNews.com e-mail address, forward e-mail to your existing e-mail account, and much more!
     Corporate sponsorships are available for the Tower News Web site. Sponsorship is a valuable investment that pays dividends in heightened customer awareness, enhanced image and perception of quality and loyalty. Bottom-line, your business will benefit from an "Image that Sells."
     Customer's attitudes about product quality and loyalty have a direct impact on purchasing behavior. Several recent Pathfinder studies have underscored the relationship between buying behavior and perceptions of corporate citizenship.

Catch this! A solid 85% of Web site users surveyed this week could name one or more Tower District sponsors of TDN and Tower2000.com Web sites.
      Tower District News Web site programming is a visual oasis in today's thousand e-message a day world, corporate sponsors stand out on Tower District News and sponsors feel good about their support. Because our audience trusts us and our TDN sponsors there is a measurable trade-off in increased attention to our sponsors' business Web sites!

Contact the TDN Advertising Dept. for more information on this excellent package deal.

Monthly Banner Ad Rates

Description	Set Up	Cost per 1,000
Run of Site	$25.00	$25.00
Rotation by Section	$25.00	$25.00
Exclusive Placement	$25.00	$50.00

Monthly rates for banner display or link advertisements are based upon the number of impressions (the number of times your ad is displayed).
     Set up fee is based upon 2 hours initial design , plus a maximum of 1 hour per week for revisions.
     Additional time or custom design work will be charged at $75 per hour. Ad sizes will conform to 468x60 in dimension, the same as the ad at the top of this page and our home page.

Banner Ad Formats

Run of Site:
Your banner display ad will rotate on every TDN Section, Story, and Feature page of the TDN newspaper.

Section Rotation:
Your banner display ad will rotate in a specific section within tower2000.com. Up to five banner ads may rotate within a given section.

Exclusive placement:
Your banner display ad will be placed on a specific page and give you exclusivity on that page.

Web Page Design
      We can build your Internet Web pages for you and even create your website for you. For sites hosted on their own domain (www.mybusiness.com), Basic HTML web design is based on a rate of $75 per hour. Special programming and CGI scripting is based upon a rate of $95 per hour.

     The overall cost of a project is based on the size and complexity of the site as well as the quality and format of content and graphics to be included. Please Contact the TDN Advertising Dept. for Web Site price quotes.

     Creative Specifications

• Banners should be submitted 48 hours before placement.
  
• Ad banners can be no larger than 20 KB.
  
• Standard banner size: 468 x 60 pixels.
  
• File type: Animated .GIF or static .JPG
• Delivery may be made via email attachment or disk media.
  

TDN Readership Statistics
The Tower District News stand uses a computer program to monitor Web surfers' use of the Web site, and gathers random sample interview material and anecdotal records for statistical purposes. In addition, proprietary in-house statistical software applications are used analyze trends.
     Considerable detail is also obtained by random sampling of statistics gathered by the Valley Press to determine the characteristics of readers of the news publications with particular attention to the economic data displayed on the TDN Readership Demographics page.